Bid4Spots Hits All-Time High
February 12, 2007 at 6:53 AM (PT)
Demonstrating the success of its reverse auction model for facilitating radio ad buying and selling, BID4SPOTS reported that its terrestrial auction reached an all-time high for the broadcast week of FEBRUARY 5, awarding auction winnings with an aggregate value of $224,000 among its participating radio stations.
This is the most advertisers have spent in a one-week period since the company’s terrestrial marketplace launched in 2005.
"While others are talking and speculating about the next big thing in radio, we’re doing it, building two distinct marketplaces that successfully bring advertisers and radio broadcasters together," said BID4SPOTS CEO DAVE NEWMARK. "These high marks confirm that our model works."