Metro Launches Traffic Blogs, Video Reporting
February 13, 2007 at 11:55 AM (PT)
METRO NETWORKS is launching traffic reporter blogs as well as video traffic reporting services to augment its regular audio traffic reports. The new features also include forums for listeners to post feedback. The first blogs launched on HEARST-ARGYLE ABC affiliate WCVB-TV/BOSTON's website, written by METRO GM JEFF LARSON and Dir./Operations CINDY CAMPBELL.
"We are thrilled to bring the expertise and knowledge of the largest network of on-air traffic reporters into our digital portfolio," said Chief Digital Media Officer GARY KRANTZ. "The personality of our local network of traffic reporters can now enhance our digital traffic offerings of traffic data feeds, real-time maps, driving directions, camera, video and personal traffic alerting services."