SWMX Sees 52% Increase In Q4 Marketplace Volume Over Q3
February 16, 2007 at 10:22 AM (PT)
SOFTWAVE MEDIA EXCHANGE (SWMX) today announced it facilitated the placement of over $7 million in radio and TV advertising (marketplace volume) in the fourth quarter of 2006, a 52% increase over the $4.6 million transacted in the third quarter.
"SWMX is the recognized leader in the media exchange space, and our quarter-over-quarter increase in total exchange volume is a great indicator of our progress both in diversifying the scope of our offering and in generating accelerated adoption of our radio and television exchange applications among advertisers, agencies and media owners," said CEO JOSH WEXLER. "As we continue to add enhanced features and functionality, including preparing for the launch of version 2.0 of our television marketplace during the first quarter of 2007, we are optimistic the building momentum we have been experiencing will continue."