WOR 'Solid Gold' Radiothon Raises $375K
February 20, 2007 at 2:51 PM (PT)
BUCKLEY Talk WOR-A/NEW YORK held this year's "Operation Good Neighbor" radiothon for VARIETY, THE CHILDREN'S CHARITY OF NEW YORK last THURSDAY (2/15), and the 13-hour event, dubbed "Solid Gold Memories," raised $375,000. The radiothon was co-hosted by "COUSIN BRUCIE" MORROW and included interviews with hit music-makers like NEIL SEDAKA, CONNIE FRANCIS, FRANKIE VALLI, BRENDA LEE, LESLIE GORE and MARY WILSON.
"We continue to enjoy a very special relationship with VARIETY, THE CHILDREN'S CHARITY and with our favorite 'cuz,' BRUCE MORROW," said WOR VP/GM BOB BRUNO. "WOR's ability to raise much needed funds for disabled children and their families is a testament to the amazing depth of the generosity of our loyal listeners. This accomplishment is particularly significant for a privately owned radio station operating in an environment of industry consolidation. I am proud to say that every dollar raised for VARIETY through WOR's "Operation Good Neighbor" radiothon stays within the tri-state community."