February 26, 2007 at 8:27 AM (PT)
MILWAUKEE PUBLIC SCHOOLS noncomm WYMS began broadcasting its new music format at 7a today and will add a wide-ranging group of air talent to the music mix beginning in a week, on MONDAY, MARCH 5, at 5a with JAY HEDBLADE and ROBYN CHERRY, followed by MARCUS DOUCETTE 9a-2p, SCOTT MULLINS 2-6p and TARIK MOODY 6-10p.
The station is now called RADIOMILWAUKEE, and the air staff is a collection of music lovers and fuses career radio talent with creative individuals from a variety of fields, including an architect, a teacher, a journalist and a hip-hop performer.
"Launching RADIOMILWAUKEE has been an incredible process by a remarkable group of people whose bold vision is to create a new type of local radio station," said Content Manager MIKE HENRY. "The RADIOMILWAUKEE format is daring, new and untested. It’s a new philosophy to music programming with an emphasis on community voices. The air staff is non-traditional, so they’ll bring a fresh enthusiasm to the airwaves. I’m honored to be on their team through launch and until they throw me out."