Victory Records Offers 'VictorStream'
February 26, 2007 at 3:47 PM (PT)
VICTORY RECORDS announces the beta release of VICTORSTREAM, which it calls "the first, proprietary, record label-focused digital media player." It can be accessed free of charge at www.victoryrecords.com/VictorStream.
"VICTORSTREAM epitomizes and encapsulates VICTORY's history of being on the forefront of virally motivated, direct-to-consumer marketing and promotion," said VICTORY founder TONY BRUMMEL. "We are constantly seeking out new ways to showcase our fantastic artists by continually embracing and pushing the boundaries of new technology. VICTORY is much more than a record company. We are a lifestyle company and brand that relies on strong interactivity with the people that support the company and its artists.
"VICTORSTREAM marries our proprietary programming and social networking outlets, VICTORV (www.VicTorV.tv) and VICTORME (www.VictorME.com), consolidating, showcasing and efficiently delivering the entire VICTORY experience."
One of VICTORSTREAM's key features is the sharing component that permits any user to copy code integrating the player on any website, social networking page or blog. "As a record company there are a lot of traditional ways to market and promote music," BRUMMEL said. "As an independent record company we need to continually take our guerrilla-like approach to the next level by excelling at non-traditional methods of getting real music fans excited about the music we represent."