Sony BMG Ups Ruuben van den Heuvel In Asia
February 28, 2007 at 3:51 PM (PT)
RUUBEN VAN DEN HEUVEL has been promoted from VP/Digital Business to Sr. VP/Digital & New Business Development for SONY BMG MUSIC ENTERTAINMENT ASIA. He will continue to be based in HONG KONG and report to Exec. VP/COO, ASIA Region KELVIN WADSWORTH.
"Over the years with SONY BMG, RUUBEN has worked closely with SONY BMG ASIA's affiliates to develop and implement new and innovative strategies predominately across our digital business," said WADSWORTH. "Whilst maintaining our digital focus and market leadership, RUUBEN will additionally be responsible for SONY BMG's diversification and expansion into new areas by way of creating new partnerships and revenue streams for our artists. This will be achieved in partnership with the company's local affiliates and by way of developing commercial alliances with corporate, media and entertainment communities."