Sirius And XM Both Issue Listener 'Promises'
March 2, 2007 at 12:02 PM (PT)
SIRIUS SATELLITE RADIO issued a guarantee to its more than 12 million listeners that existing radios will not become obsolete if the merger is approved.
SIRIUS unleashed a national print and retail advertising campaign today, which sets forth the "SIRIUS Guarantee" in national and metropolitan publications. The guarantee says clearly that no SIRIUS radios will become obsolete as a result of a merger with XM. SIRIUS has millions of radios in the market, including many that are built into the vehicles manufactured by its automakers.
XM made a similar announcement with the "XM Customer Promise," which was issued to XM's more than 7.6 million existing subscribers and to consumers who are considering purchasing the service. "The Customer Promise," signed by Chairman GARY PARSONS, CEO HUGH PANERO and Pres./COO NATE DAVIS, reiterates that "existing XM radios will continue to feature XM's stellar programming before and after the merger."