Arbitron Urban PD Clinic Offered Solutions & Answers
March 5, 2007 at 10:59 AM (PT)
The Seventh Annual ARBITRON URBAN PD CLINIC was held FRIDAY MARCH 2 at ARBITRON World Headquarters in COLUMBIA, MD. This was the first time the session was held at ARBITRON, and Dir./Urban Media Services JULIAN DAVIS, who hosted the event, said, “I’m happy to see the new level of participation from urban programmers.”
The all-day event started with a presentation from JOE WALKER called “Radio And The Art Of Tricycle Repair,” which examined how listeners relate to their favorite station in 2007. This was followed by a series of tours inside ARBITRON’s diary placement/PPM Listening laboratories and was presented by KIM SAUNDERS and MICHELLE BAKER.
AMERICAN URBAN RADIO NETWORKS (AURN) hosted the luncheon, and the guest speaker was RADIO ONE syndicated morning show host RUSS PARR.
Attorney RUDY BRIOCHE, who works for COMMISSIONER JONATHAN ADELSTEIN, led off the afternoon by explaining the FCC position on deregulation, minority involvement, diversity and payola and offered some hope for minority owned stations.
EARL BOSTON provided an updated presentation of computer music scheduling in 2007 called “RCS/Selector Music Scheduling and Beyond.”
CLAUDINE KINSLEY brought everyone up-to-date on how satellite and Internet listening will be measured now and in the future.
This was followed by a PPM Panel discussion with ARBITRON’s JAY GUYTHER, LINDA LYNCH, BETH WEBB and JULIAN DAVIS.