Promo Only MPE Rebranded As 'Play MPE'
March 8, 2007 at 2:29 PM (PT)
PROMO ONLY has dissolved its relationship with DESTINY MEDIA TECHNOLOGIES and the operation of the former PROMO ONLY MPE System. DESTINY will rebrand the MPE system as "PLAY MPE." This decision comes in conjunction with UNIVERSAL MUSIC GROUP signing a new contract with DESTINY to use PLAY MPE as the primary distribution system across all of its labels.
DEAN ERNST has left PROMO ONLY to join DESTINY as VP/MPE Operations. He will be responsible for building the PLAY MPE team, closing commercial agreements and expanding the PLAY MPE industry standard outside of the U.S.
Under the new PLAY MPE banner we feel very confident that we will have great success.
"We came to a crossroads with our former marketing partner, PROMO ONLY, and decided not to renew the contract," said DESTINY CEO STEVE VESTERGAARD. "We feel our strengthened relationship with UNIVERSAL MUSIC GROUP has put us in a stronger position to market and distribute the MPE system from within DESTINY MEDIA, in addition to giving our clients and users better service. Under the new PLAY MPE banner we feel very confident that we will have great success."
"Following lengthy discussions, it was a tough decision, but we eventually chose to end our relationship with DESTINY MEDIA TECHNOLOGIES and our partnership with the MPE System," said PROMO ONLY co-founder/CEO JIM ROBINSON. "PROMO ONLY will continue to serve the music industry as vigorously as ever, and we look forward to developing more innovative and groundbreaking projects in the near future."