KBIG First Station To Play 'Deal Or No Deal'
March 9, 2007 at 2:51 PM (PT)
CLEAR CHANNEL Hot AC KBIG/LOS ANGELES announces an agreement with NBC and ENDEMOL to be the first radio station in the country approved to play the radio version of the popular TV hit show "DEAL OR NO DEAL," beginning on MONDAY, MARCH 19.
Each week, one caller will have the chance to win up to $10,000, to be split with one member of KBIG's "Community 104" loyal listener program. Cases will be opened to reveal different prizes, and the banker will call with an offer. KBIG’s version of the game will be played with eight briefcases containing a variety prizes that range in value, but one case will always contain at least $10,000.
PD DAVID "CHACHI" DENIS said, "I want to thank everyone at NBC, ENDEMOL and KBIG for making this happen. We had a fun idea to bring the excitement of the TV show to radio, and I believe we found a way to do just that. We are thrilled to be the first radio station in the country approved to play 'DEAL OR NO DEAL.' We know the participants will enjoy playing and the Southland audience will enjoy listening to this customized radio version."