FCC's Martin Promotes Digital Subchannel Leasing For Media Diversity
March 12, 2007 at 5:46 AM (PT)
In a speech to the AMERICAN WOMEN IN RADIO AND TELEVISION FRIDAY, FCC Chairman KEVIN MARTIN encouraged broadcasters to lease digital spectrum to small and independently owned businesses to foster media diversity.
MARTIN repeated the concept discussed in recent weeks at the Commission that would lease digital subchannels to minority and female broadcasters who "could take advantage of this capacity and use it to air their own programming. This new programming station would obtain all the accompanying rights and obligations of other broadcast stations, such as public interest obligations and carriage rights."
As an example, MARTIN cited a recent deal by LOS ANGELES' LATINO ALTERNATIVE TV, which struck deals to put its "LATV" bilingual youth-oriented programming from its KJLA-TV/VENTURA-LOS ANGELES on the digital subchannels of POST-NEWSWEEK's WPLG-TV/MIAMI, WKMG-TV/ORLANDO, KSAT-TV/SAN ANTONIO, and KPRC-TV/HOUSTON.