Larry Mattera Named SVP/Digital Sales & Marketing At WEA
March 14, 2007 at 6:33 AM (PT)
WEA CORP., WARNER MUSIC GROUP's U.S. retail sales and marketing company, has appointed LARRY MATTERA Sr. VP/Digital Sales & Marketing.
"[LARRY has] more than a decade's worth of digital entertainment experience and a well-deserved reputation for being one of the most talented executives in the industry, and I am very excited to have him come aboard at WEA to head up our digital sales efforts," said Pres./CEO JOHN ESPOSITO. "He gets it and is always forging new ground."
In making the announcement, SVP/Sales & Marketing TODD VAN GORP said, "As WMG continues its transformation to being a music-based content company, having an executive of LARRY's caliber is essential. He will be not only a great addition to our team but also a valuable resource to our online and mobile partners."
"WEA has been among the most aggressive and forward-thinking companies in its approach to a digital future," said MATTERA. "I am extremely excited to join the incredible team at WEA and look forward to contributing to the next phase of the company's digital evolution."