Clear Channel And Chevy Launch Multi-Platform Campaign
March 20, 2007 at 5:43 AM (PT)
CHEVROLET and CLEAR CHANNEL RADIO have agreed to execute a full-year broadcast and digital media campaign, running now, to promote the all-new CHEVY SILVERADO. The campaign is the first to integrate 15-second CLEAR CHANNEL traffic sponsorships with floating digital ads on the websites of radio stations located in key truck-buying markets.
"With a very strong product; a patriotic, American-made message; and the opportunity to communicate with truck buyers about the SILVERADO over the next year, we expect this targeted campaign to be very effective," said CLEAR CHANNEL RADIO SALES Regional Pres. JEFF HOWARD. "The integrated approach will also demonstrate the brand building power of our multiplatform medium."