Washington Times: Slow Going For HD
March 21, 2007 at 5:47 AM (PT)
THE WASHINGTON TIMES reports in today's edition there are 30 HD Radio channels in the WASHINGTON area, but it's not clear if DC radio listeners know they exist. In fact, according to at least one local station's technology director, many listeners don't even know what HD Radio is.
"Not enough people have heard the good word" when it comes to the growing digital service, said Public Radio WAMU Dir./IT & New Media RICHARD CASSIDY. "So we're just hoping through good programming and getting the word out, people may be tempted to give it a try."
Nationwide figures on HD Radio listeners are hard to come by because there is no subscription and ARBITRON does not yet measure HD listening. However, an HD RADIO ALLIANCE spokesman said the group expects to sell more than 1 million receivers this year. As of last month, 1,204 out of about 15,000 AM and FM stations were broadcasting in HD, covering 176 markets, according to the ALLIANCE.