Bridge Ratings Surveys Wireless Surfing's Impact On Radio
March 21, 2007 at 11:54 AM (PT)
BRIDGE RATINGS recently completed an analysis of the impact of wireless Internet behavior on a number of media, including traditional AM/FM radio, satellite radio and MP3 players. The more time spent using wireless technology to access the Internet, the less time our sample spent with traditional AM/FM radio.
Among the data collected in this new study, "The Impact of Wireless Internet on Traditional Media":
* In 2006, the average weekly time spent using wireless connectivity to access the Internet rose to 15 hours, 45 minutes while weekly use of AM/FM radio slipped to 18 hours.
* The 30 million Americans using wireless Internet access in 2006 will grow to nearly 45 million by the end of 2007.
* Some 75% or 23 million of these users of wireless Internet listen to Internet radio.
"Simulcasts of traditional radio or unique streams created by traditional radio stations continue to be a good hedge against lost listening," says BRIDGE RATINGS Pres. DAVE VAN DYKE. "This new study confirms the importance of Internet radio solutions for traditional radio as a means to halt or slow the attrition of listener time spent listening."
More information on this study can be viewed now by clicking here.