WEST/Lehigh Valley To Flip To Spanish Simulcast
March 22, 2007 at 1:26 PM (PT)
AC WEST-A/EASTON, PA will flip to a simulcast of Spanish Tropical WHOL-A/ALLENTOWN, PA on APRIL 1, reports the ALLENTOWN MORNING CALL. The stations will simulcast except for 8a-2p SUNDAYS, when WEST will continue to carry an Italian music show.
MARANATHA BROADCASTING CO. is selling WEST to WHOL owner LEHIGH VALLEY BROADCASTING ASSOCIATION (MATTHEW BRACCILI) for $1.125 million.