Greenfield Survey: Radio Still Top Choice
March 26, 2007 at 9:23 AM (PT)
According to a recent GREENFIELD ONLINE Fact of the Week survey of approximately 1,000 Internet respondents, 71% of total respondents listened to regular radio during the past week vs. 15% of total respondents who listened to satellite radio. According to the survey, regular radio was the most popular media among all survey respondents and all age groups.
The survey asked respondents which forms of media they had read, watched or participated in during the past week; respondents were able to choose more than one answer.
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