EA, Nettwerk Form Artwerk
March 26, 2007 at 5:25 PM (PT)
ELECTRONIC ARTS (EA) has entered into a joint venture with NETTWERK ONE MUSIC to form the new full-service music company ARTWERK, which will sign and develop both signed and new artists for publishing, master recording and sync deals, as well as digital and physical distribution. The LOS ANGELES-based label will be actively pursuing talent in all parts of the world. ARTWERK also announced it has signed producer/artist JUNKIE XL.
"For the past five years, EA has been instrumental in breaking new artists, but we have been limited in our ability to grow them," said EA Worldwide Executive of Music & Marketing STEVE SCHNUR. "With ARTWERK, we can now directly sign, develop and launch artists for publishing, master recordings, sync deals and beyond. With NETTWERK, we are once again partnered with the most visionary team in the industry. And with JUNKIE XL as our premiere signing, we are enormously excited about the future."
NETTWERK CEO TERRY MCBRIDE said, "EA has emerged as a powerful publishing vehicle for emerging artists with an A&R department that draws submissions from around the globe. It is time for the industry to shake things up, break out new bands and find new ways to expose them on a global scale. ARTWERK is music 2.0. It is where music, game and digital entertainment merge."