WMLV Flips To Hot AC
March 27, 2007 at 5:51 AM (PT)
NEW SOUTH COMMUNICATIONS WMLV (SAM-FM)/MERIDIAN, MS dumps DIAL GLOBAL's SAM format and flips to Hot AC under consultant MCVAY MEDIA.
The calls remain WMLV, with the new nickmane V93.5. Sister Rock WKZB OM/PD SCOTT STEVENS will handle the PD chores.