Liberal Talk Out, Sports In For Akron
March 28, 2007 at 12:17 PM (PT)
OHIO MEDIA WATCH is reporting that liberal Talk is about to lose another outpost, as CLEAR CHANNEL plans to pull the plug on WARF-A (RADIO FREE OHIO)/AKRON, OH in favor of a flip to Sports. The move would be a return to the Sports format for the station, which was Sports WTOU until flipping to Talk on JUNE 2, 2005.
The change is reportedly coming for FRIDAY (3/30), and OMW adds that SPORTING NEWS RADIO and COLUMBUS BLUE JACKETS hockey are on the schedule for the new format.
WARF's Web site now carries a statement headlined "The End of 1350am RADIO FREE OHIO is Friday March 30th at 8:58am" and reading "RADIO FREE OHIO will cease operations on Friday March 30th@8:58am. While Progessive Radio is surviving in parts of the country, it has not in AKRON. In two years ratings have not improved, and revenue has declined, despite the remainder of the market seeing an increase in revenue.
"Before the format switch to Progressive Talk, 1350am was an all sports station. In the Winter of 2005,(the last ratings period for the station as sports) 1350am had 17,000 weekly listeners. In the latest release of ratings, for the Fall of 06, WARF had 11,600 weekly listeners, and was on the decline.
"Coming Friday at 9:00am SPORTSRADIO 1350."