KTRO-F/Portland Flips To Regional Mexican
March 28, 2007 at 3:27 PM (PT)
ALL ACCESS reported yesterday (NET NEWS 3/27) that SALEM Talk KTRO-A & F (TALK RADIO OREGON)/PORTLAND was running sweepers saying that the FM side would be changing formats. The flip happened at 11a this morning, with the station becoming Regional Mexican "93.1 EL REY" (THE KING) and kicking off 10,000 songs in a row commercial-free. Local operations are being overseen by KTRO-F Operations Director and Contemporary Christian KFIS (THE FISH) PD DAVE ARTHUR. New calls for the FM are on the way; the AM remains Talk.
The station needs a bilingual production person immediately. Send resumes and production samples to DAVE ARTHUR's attention at KTRO "EL REY," 6400 SE Lake Road, Suite 350, PORTLAND, OR 97222.