WMG And ShoZu Help Artists Post Content More Easily
March 29, 2007 at 5:46 AM (PT)
WARNER MUSIC GROUP is expanding its partnership with SHOZU, according to a report by DIGITAL MUSIC NEWS. SHOZU enables artists to easily post images and videos to web-based destinations like YOUTUBE and MYSPACE, a concept that means instant connectivity with fans.
THE VERONICAS were the first to trial the technology to deliver video blogs from the road. Now, WARNER is introducing more artists to the technology, including ASHLEY TISDALE, TYNISHA KELI, JESSI MALAY, MIKE JONES, THE CRIBS, LANCE MILLER and more. Each artist is using SHOZU in a slightly different manner depending on the specific promotional needs. MILLER, for example, is using a camera phone and camcorder to document each stop on his current radio tour and shuttling the media to his MYSPACE page. The content is also being pegged to a GOOGLE Map, where fans can click a city and relive some moments.