Victory Records Expands Into Tour Booking
March 30, 2007 at 5:45 AM (PT)
VICTORY RECORDS has established a tour-booking department. The department will be started by JOSH LACEY, who has worked with a variety of artists including THOUSAND FOOT KRUTCH, rapper BLAZE and VICTORY artists THE JUNIOR VARSITY, JUNE and VOODOO GLOW SKULLS, among others.
"With many record companies in a state of contraction, it is exciting for us to be continually building and adding new divisions," said VICTORY founder TONY BRUMMEL. "This newly established department will book live performances, tours and events for our artists that are without booking agent representation. It will also work hand in hand with our artists that do have booking representation and their managers to optimize and enhance anything related to touring and performing.
"Personally, I am very excited about this from a grass-roots perspective. All of the best-selling artists in our history started off by playing the smallest of clubs, VFW halls, people's basements, coffee houses, etc. Touring and performing at that level is the catalyst of artist development. It is also how true, long-standing, meaningful fanbases are built. By establishing a tour-booking department, we can be 100% hands-on in guiding the organic development of many of our young artists whom a standalone booking agency may not yet be able to justify bringing on."