Arbitron Adds Three New Markets To Spring '07 Survey
April 4, 2007 at 8:55 AM (PT)
ARBITRON has announced the addition of these three new markets for the SPRING '07 Book: TWIN FALLS (SUN VALLEY), ID (#235); HOT SPRINGS, AR (#290); and ASPEN, CO (#300).
These markets will be surveyed twice a year, in SPRING and FALL, as part of ARBITRON's new Qualitative Diary Service. The results will be based on a single survey. FALL '07 will include the in-tab diaries from the SPRING '07 and FALL '07 survey when tabulating the audience estimates. Each report thereafter will be a "two-book average" of the most current and the previous survey, delivering two times the current sample size for audience demographics and dayparts.