Sony BMG, Global Music Int'l Sign Content Licensing Agreement For China
April 4, 2007 at 10:37 AM (PT)
SONY BMG MUSIC ENTERTAINMENT and GLOBAL MUSIC INTERNATIONAL today announced a content licensing agreement whereby GMI gains access to SONY BMG's library of music video and audio content, including ring tones and ring back tones, for broadcast to the Chinese mobile marketplace.
Active in the international and Chinese mobile music scenes, GMI recently announced an upcoming launch with CHINA UNICOM NEWSPACE, the wholly owned subsidiary of CHINA UNICOM responsible for the carrier's wireless music services and rich mobile media content. In this relationship, CHINA UNICOM will officially begin broadcasting GMI's inventory of music videos and audio content.
"We have been impressed with GMI's established relationships with major telecommunications players in CHINA, and are extremely pleased to be entering into a licensing agreement with them to offer our unique music content for mobile distribution on their partners' wireless networks," said SONY BMG/ASIA Exec. VP/COO KELVIN WADSWORTH. "We see this agreement as an important part of our overall strategy to innovate, find new ways for our artists to connect with their fans, and develop new revenue streams."