710 ESPN/L.A. Launches Texting For Contests, Show Interaction
April 4, 2007 at 5:13 PM (PT)
ABC Sports KSPN-A (710 ESPN)/LOS ANGELES has launched a text message promotional program, "710 ESPN TEXT CONNECT."
The station is using text messaging to conduct contests and allow listeners to interact with its local D'MARCO FARR AND KEVIN KILEY midday show and THE BIG SHOW with STEVE MASON and JOHN IRELAND in afternoon drive.