WMG And Joost Announce Agreement
April 9, 2007 at 5:46 AM (PT)
WARNER MUSIC GROUP and JOOST, a global video distribution service, today announced an agreement to provide video content featuring WMG's roster of artists on the JOOST platform. As part of the agreement,
In making the announcement, WMG SVP/Digital Strategy and Business Development MICHAEL NASH said, "The creators of JOOST have done a brilliant job of including all the key players involved in distributing video content on the Internet, and we are excited to be a part of the development of this new platform. Partnering with them gives us a great opportunity to capitalize on the momentum of video-based content distribution and offer consumers the breadth and depth of our music video catalog as well as exciting new video content created for the platform. As we continue to transform WARNER MUSIC GROUP into a more dynamic, interactive provider of music-based multi-media content, this partnership helps us offer new and broader audiences more of our artists' content, while benefiting our artists and protecting copyrights."
"WARNER MUSIC GROUP is a key partner for JOOST, and has been from day one," said JOOST EVP/Content Strategy and Acquisition YVETTE ALBERDINGK THIJM. "WMG is a digital innovator focused on growing the relationship between musicians and music lovers. They empower musicians to communicate in new ways and across new mediums to their fans. We're delighted to add WMG's fantastic programming to the JOOST platform and in turn, introduce WMG artists and labels to a global audience."