Media Monitors Rolls Out Listening Service For Networks
April 9, 2007 at 12:02 PM (PT)
MEDIA MONITORS rolls out a new service to help major radio networks track their spots on local radio in AMERICA. MEDIA MONITORS has listening posts in all the major markets. Propelled by their patented fingerprint technology, they identify commercials that aired on local radio. With the new radio network service, MEDIA MONITORS can delineate and document network radio spots that were run.
MEDIA MONITORS Pres. PHILIPPE GENERALI commented, "A few years ago, we created our concept of e-ffidavit, an electronic version of the paper affidavit. We had discussions with a panel of radio network experts and they loved the idea. Our vision is reality today because our team created a great new service exclusively for the network industry."
EVP JOE MCCALLION added, "Everyone in radio wants accountability and everyone wants to know that their spots ran. We’re a data company and the more complete our data is, the happier our customers are. The Media Monitors’ e-ffidavit will revolutionize the way radio networks do business."