Eastland Releases Inagural Syracuse Data
April 9, 2007 at 1:31 PM (PT)
EASTLAN, the country’s second largest radio ratings firm, has completed its much-anticipated inaugural audience measurement study of the SYRACUSE, NEW YORK market. The data was fielded JANUARY 11 through MARCH 8, 2007 and includes a sample size of 2002.
President/CEO MIKE GOULD said, "We are pleased to provide service to SYRACUSE. It’s another indication of the changing dynamic in radio audience measurement. Significant cost pressures are forcing broadcasters to seek more cost effective ways to get audience measurement data for their clients. EASTLAN’s economical culture and our telephone-recall methodology seem to address that need. We are certain EASTLAN’s influence will continue to expand rapidly and could potentially impact all markets not measured by passive electronic means."