Q101 Hosting 'Breaking The Band' Online Reality Show
April 11, 2007 at 6:32 PM (PT)
EMMIS Alternative WKQX (Q101)/CHICAGO have teamed with VERIZON WIRELESS to offer listeners "BREAKING THE BAND" an online reality show on Q101.com, of an up-and-coming CHI-TOWN band TREATY OF PARIS.
The fully integrated media channels combine live and studio performances along with videos and MP3’s; on-line band diaries and "home movies;" fan interaction through video and text message alerts for new Web entries; and a CD launch meet and greet at a VERIZON WIRELESS retail location.
EMMIS/CHICAGO Dir. Sales LANCE RICHARDS said, "The competition for listeners is greater than ever. "EMMIS’ 360-degree marketing model is rooted in the idea that we need to be everywhere the consumer is on his or her time. By integrating multiple marketing solutions such as radio, on-line, texting and retail options, we custom-fit a program to people’s lifestyles and create powerful multi-channel exposure for advertisers’ dollars."