XM Teams With Terrestrial Radio In Wake Of Tragedy
April 17, 2007 at 8:07 AM (PT)
In the wake of yesterday's devastating events at VIRGINIA TECH, which left at least 32 people dead and dozens more injured, XM SATELLITE RADIO is teaming with WHEELER BROADCASTING, simulcasting three of the stations in its ROANOKE cluster -- News/Talk WFIR-A, Top 40/Mainstream WXLK (K92) and AC WSLQ (Q99) -- in an effort to provide a local perspective on this story. The WHEELER stations are the closest commercial stations to the campus in BLACKSBURG, VA.
WXLK PD KEVIN SCOTT told ALL ACCESS, "This is so unbelievable. My morning show DANNY & ZACK have carried most of the weight of this effort fielding calls, coming back to the station at 2p yesterday, and they took on-air calls live and let everyone share their emotions and feelings and were on the air until 7p last night. Some of the callers are very emotional. Some are angry. Most are in disbelief. I went on with therapists last night until 9p getting feedback for the community on how to explain this tragedy to their kids."
DANNY & ZACK were back on until noon, and KEVIN SCOTT returned to do noon-6p as K92's coverage of the tragedy at VT continues.
Simulcast coverage began on XM Live, Channel 120, this morning at 6a (ET).