Media Research Firm Targets MySpace Users For Radio
April 27, 2007 at 8:42 AM (PT)
MUSIC TEST AMERICA is offering a new form of stealth viral local marketing. After more than six months of beta testing, the company has developed a proprietary system to build custom MYSPACE web sites for local radio stations that gathers thousands of "friends" for each station in a short time. Once each site is built, the station can communicate with all its friends about promotions, sales, and other station activities, with one mouse click.
Pres./CEO MATT HUDSON says, "There are now 57 million MYSPACE users in AMERICA. Over 50% are ages 35+. In the new world of radio it’s difficult to keep top-of-mind. Now, you can be an integral part of thousands of people’s daily lives through MYSPACE. Our system is designed to lure your friends back to the station’s web site to increase traffic and add value for your web customers. We’re generating about 200 new friends a day for each station. This is cutting-edge community marketing that’s affordable and very sticky. The station logo becomes a part of every person’s home page. One radio station we work with has over 25,000 friends already!"
To get more info, email email@example.com.