Dee McLaughlin Upped To Virgin Ent. VP/Marketing
May 8, 2007 at 11:34 AM (PT)
VIRGIN ENTERTAINMENT GROUP, NORTH AMERICA has promoted DEE MCLAUGHLIN to VP/Marketing, charged with overseeing all marketing and PR initiatives for the VIRGIN MEGASTORES AND VIRGIN ENTERTAINMENT GROUP. MCLAUGHLIN, most recently Sr. Director/Marketing and Director/Brand Marketing for VIRGIN, will report to VIRGIN GROUP CEO SIMON WRIGHT and fill the role left vacant by former VIRGIN Chief Marketing Officer DAVE ALDER, who left the company in MAY 2006.
"DEE's strength as a leader combined with her marketing experience makes her the perfect candidate for this position," WRIGHT said. "She has led several teams here at VIRGIN and has helped us expand our marketing efforts both online and in our stores."
MCLAUGHLIN said, "I've been part of the VIRGIN team for several years, and I'm thrilled to be moving into this new role that will allow me to implement and lead several new marketing strategies that I'm confident will expand the VIRGIN brand even farther."