HD Radio Celebrates Milestone: Rollout In Top 100 Markets
May 14, 2007 at 5:45 AM (PT)
The HD DIGITAL RADIO ALLIANCE today celebrated a major milestone in the rollout of HD2 multicast formats with the addition of 15 new markets, completing the rollout in the top 100 markets that began less than 18 months ago.
The 15 markets are: GAINESVILLE; CHARLESTON, SC; GREENVILLE, NC; COLUMBIA, SC; DAYTONA BEACH; DES MOINES, SPOKANE; MOBILE; WICHITA; MADISON; COLORADO SPRINGS; MELBOURNE; TRI-CITIES, TN (JOHNSON CITY-KINGSPORT-BRISTOL); LAKELAND; and LEXINGTON, KY.
A press release from the Alliance notes, "The momentum of the rollout has been unprecedented, making the achievement of the top 100 markets all the more significant. The top U.S. radio broadcasters came together in DECEMBER 2005 to form the HD DIGITAL RADIO ALLIANCE in part to oversee the market-by-market HD2 format selections in the top 100 markets. Since that time, radio has morphed into a digital music force propelling a massive infusion of new and eclectic content on local radio stations by Alliance-member broadcasters -- all in crystal-clear digital sound with no subscription fee. The result has been a lifestyle transformation for consumers and a powerful spur to retailers, device manufacturers and automakers to catch the consumer phenom that is HD digital radio. Now, in a development representing no small feat, the milestone of the top 100 markets has been reached."