MySpace Rolls Out Software To Protect Copyrighted Material
May 14, 2007 at 9:29 AM (PT)
MYSPACE announced FRIDAY (5/11) that it has begun rolling out its new system called "Take Down Stay Down" which will prevent users from re-posting video content that copyright holders have already asked MYSPACE to remove. CNET reports that copyright holders will have access to the feature free of charge. The system records a "digital fingerprint" of all the content that has been removed, and then uses that to filter all future content.
"Obviously, MYSPACE is saying we've got to be using a stronger technology that not only takes down the accused material, but also ensures that it never gets put back up again," said RANDY LIPSITZ, a partner with the NEW YORK-based law firm KRAMER LEVIN. "From a copyright point of view, and the Digital Millennium Copyright Act, I think that's a good thing."