Jacobs Media: Good News, Bad News For HD
May 15, 2007 at 7:57 AM (PT)
JACOBS MEDIA’s third annual Technology Web Poll, conducted among more than 25,000 Rock radio listeners around the U.S., paints a mixed picture for the future of HD Radio. On the one hand, the extensive marketing that has taken place on hundreds of radio stations across the country has been effective. Overall awareness of HD Radio has increased significantly, rising from 18% in ’06 to 45% in this new poll. Men, Alternative fans, and 18-34s are most likely to know about HD Radio.
Overall, however, only 1% of the sample owns an HD Radio, but there is some interest in purchasing one in the $150-$200 range. Among those familiar with HD Radio, one in 10 (11%) says they would be very likely to buy a receiver at this price point, while a third (33%) say they would be somewhat likely to do so.
"The radio industry has a lot of work to do before HD Radio becomes a part of American’s technology mainstream," JACOBS MEDIA Pres. FRED JACOBS observes. "The industry has done a nice job raising awareness. But HD Radio remains a foreign concept to most people."
To read the full report, click here.