Arbitron Picks Applix Software
May 22, 2007 at 7:25 AM (PT)
ARBITRON has selected APPLIX for its business analytics application. By deploying APPLIX’s platform, ARBITRON is able to perform in-depth budgeting and forecasting for various aspects of its business, from revenue, revenue recognition, compensation and fixed assets to company-wide, activity-based reporting and planning.
"We selected APPLIX over other vendors’ offerings because of its flexibility and technology advantage," said ARBITRON Manager/Business Analysis JOHN KELLY. "For example, with APPLIX we are able to update our financial plans in real time, rather than having many hours of lag between updating assumptions and details and the delivery of a consolidated result to management. As we roll the system out across the business, we expect to glean cost and revenue opportunities through more timely and more focused delivery of financial and operational data."