Vallie-Richards-Donovan To Market, Consult 'Fresh FM' Brand; Greg Dunkin Joins
May 22, 2007 at 1:23 PM (PT)
"FRESH FM" is now available as a marketing solution and format opportunity through VALLIE-RICHARDS-DONOVAN CONSULTING.
NATHAN FOUSHEE, representative of "FRESH" radio trademark holder MRH MARKETING, stated, "We chose VALLIE-RICHARDS-DONOVAN CONSULTING to be the agent for our trademarks and the consultant of choice to the new FRESH stations because they offer FRESH FM stations the best opportunity to maximize their potential. Unlike other formats that have been launched nationally in the past few years, this is not a cookie-cutter format. There are no shortcuts to success. Each new FRESH FM station needs to be researched and a thorough, customized programming and marketing strategy put into place for every client. Therefore, we needed a firm that is strategic, creative and capable of this customized approach. VALLIE-RICHARDS-DONOVAN was our first choice."
DAN VALLIE commented, "We feel FRESH FM is the first real and most solid new strategy for AC radio in the last 20 years. FRESH FM can be a debut strategy from a format change or used to reimage or relaunch a station to its current cume and marketplace."
JIM RICHARDS said, "Often we will see a format opportunity in a market, but it lacks the hook or branding angle for the station to really score. FRESH FM gives us that branding the station often needs."
And MIKE DONOVAN said, "It's a great opportunity for radio to innovate and grow our listening audience."
VALLIE-RICHARDS-DONOVAN also announced that GREG DUNKIN is joining the consultancy group. DUNKIN was previously VP of research and consulting firm COLEMAN.
VALLIE commented, "We are also excited to have GREG DUNKIN, the originator of the FRESH format concept, joining our firm. GREG is one of the brightest programmers in our industry, and he will work primarily with new FRESH FM clients."
DUNKIN stated, "I can think of no other consulting firm that comprehends the FRESH concept better than VALLIE-RICHARDS-DONOVAN. I am honored to join such an illustrious group of programming and marketing professionals."
Those interested in information regarding a license and consulting agreement for FRESH FM should contact JIM RICHARDS at (770) 346-0026 or email@example.com or NATHAN FOUSHEE at (317) 686-1540.