Wind-Up Signs New Content Deal For Nokia's Featured Artist Program
May 24, 2007 at 11:27 AM (PT)
WIND-UP RECORDS has announced a new marketing relationship to include content placement within the NOKIA Featured Artist Program. WIND-UP and NOKIA launched the Featured Artist Program in 2006 with STEFY, PILOT SPEED and PEOPLE IN PLANES; NOKIA is currently showcasing WIND-UP recording artist STARS OF TRACK & FIELD, offering exclusive digital downloads, music videos, ringtones and wallpaper to their customers. In JUNE the band FINGER ELEVEN will be showcased in the program.
"The mobile phone has become an increasingly powerful entertainment device," said WIND-UP RECORDS Pres. ED VETRI. "Offering a rich and diverse selection of content to NOKIA allows consumers to discover, enjoy and connect with music in a whole new way. Through this joint marketing effort with NOKIA our artists stand to benefit from a unique platform connecting them to a new audience."
WIND-UP ENTERTAINMENT COO & Exec. VP/Business & Legal Affairs JIM COOPERMAN said, "In crafting this arrangement with NOKIA, WIND-UP RECORDS, in concert with its affiliated publishing companies, has aligned itself with one of the foremost and most forward-thinking players in the mobile space and, in so doing, is able to provide its artists and songwriters with the opportunity to be marketed via NOKIA's vast retail network.