Arbitron Ups Claudine Knisley To Dir./Syndicated Standards & Analysis
May 30, 2007 at 1:23 PM (PT)
ARBITRON has promoted CLAUDINE KNISLEY to Director/Syndicated Standards & Analysis. She will manage ARBITRON’S PORTABLE PEOPLE METER (PPM) and diary services’ policies and procedures.
KNISLEY’s additional role in the company is as a liaison between internal work groups such as Sales/Marketing and Research & Operations, and external customers such as radio stations and advertisers, for all ARBITRON’s local market syndicated services.
ARBITRON SVP/PPM Ratings Services JAY GUYTHER said, "CLAUDINE brings more than 20 years of diary experience in radio policies, procedures and analysis to ARBITRON’s local market services. Her leadership is enabling clients to smoothly transition to electronic measurement."