New York Business: New Realities In The Music Biz
June 5, 2007 at 5:49 AM (PT)
SAMANTHA MARSHALL writes in NEWYORKBUSINESS.COM about how the music business is facing "new realities." She writes that when MARK PITTS goes into a recording studio, he has a lot more on his mind than coming up with a hit song. The President of Urban music at the ZOMBA LABEL GROUP wonders how companies like AOL, KMART and VERIZON will respond to the music. He's sure to record extra tracks in case the unreleased songs fit with an advertiser's youth-marketing plans.
His thoughts often wander to other ways he can put the music to use. "These days, I find myself thinking, 'That record's hot, but I don't know if the hook will work for a ring tone,'" he says. "It's very frustrating."
"It's like the Wild West now," says MIKE MUSE, an adjunct professor of music at NEW YORK UNIVERSITY and the founder of indie label MUSE RECORDINGS. "The music space is wide open to anyone with new and creative ideas."
Read the full article here.