Bridge Ratings To Offer Ando Media Services
June 5, 2007 at 11:17 AM (PT)
BRIDGE RATINGS will offer ANDO MEDIA's suite of services that assist Internet radio stations in measuring and monetizing their audience. The arrangement allows BRIDGE to offer ANDO’s three Internet Radio products through its new division called NET RADIO DATA. Products include AD INJECTOR, an ad injection service; WEBCAST METRICS, Internet radio’s only third-party audience measurement system; and PODLOC, a service that tracks podcast listening.
"We’ve wanted to offer Internet radio metrics for a while," says BRIDGE RATINGS Pres./CEO DAVE VAN DYKE, "and Internet radio needs credibility for sales campaigns and audience trending. The power of the Internet is its ability to measure impressions and our research has shown that Internet radio will continue to offer ever-widening audiences for advertisers and programmers alike. ANDO’s products are the most reliable I’ve seen."
ANDO COO ROBERT J. MACCINI said, "It’ll be a pleasure to offer Internet radio clients of all sizes the ability to have real-time measurement of their Internet radio audiences. We look forward to working with BRIDGE RATINGS to help standardize measurement of Internet radio audience measurement and providing them insights into internet radio listening trends and habits."