TNS Study Shows Q1 Radio Ad Spending Down 2.1%
June 6, 2007 at 12:38 PM (PT)
TNS MEDIA INTELLIGENCE's analysis of first-quarter ad spending showed radio once again lagging, down 2.1% year-to-year to $2.293 billion, with national spot business off 6.5% to $503 million, network radio off 2.9% to $210.5 million, and local radio off 0.5% to $1.58 billion. It could have been worse: Television was off 2.7% overall and newspapers fell 4.7%, while Internet ad spending rose 16.7%, magazine media rose 4.4%, and outdoor increased 2.4%. Radio's share of the overall pie remained roughly flat at 6.6% (off from 6.7%).
Among top 10 advertisers, PROCTER AND GAMBLE remained atop the list, followed by AT&T, GM. VERIZON, FORD, TIME WARNER, DISNEY, SPRINT NEXTEL, JOHNSON AND JOHNSON, and DAIMLERCHRYSLER AG. The top category remained financial services, followed by telecommunications.