Q1 U.S. Online Ad Revenue Up 26%
June 6, 2007 at 1:02 PM (PT)
The INTERACTIVE ADVERTISING BUREAU (IAB) and PRICEWATERHOUSECOOPERS LLP (PWC) today announced that Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The Q1 2007 revenues represent a 26% increase over Q1 2006 at $3.8 billion and a 2% increase over Q4 2006 at $4.8 billion.
"The continued growth of online ad revenues clearly illustrates marketers' increased comfort with the extraordinary vitality and accountability of this medium," said IAB President/CEO RANDALL ROTHENBERG. "It reaches consumers with an unprecedented level of efficiency and measurability that provides marketers with actionable data. And the ever-changing landscape of new platforms and technologies that enrich interactive advertising guarantees that this growth trend will continue."
PWC Director PETER PETRUSKY said, "The recent results are particularly impressive when the size of the advertising revenue base is taken into account. Given these results, we may expect continued strong revenue growth buoyed by an expanding broadband subscriber base, which could translate into more users spending more time online and offers a platform for rich media and video ads that dial-up connections can't render."