Sandi Hemmerlein Now Kidz Bop VP/Mktg.
June 6, 2007 at 2:48 PM (PT)
SANDI HEMMERLEIN segues over to children's audio imprint KIDZ BOP LLC as VP/Marketing. She previously held a similar position for parent company RAZOR & TIE ENTERTAINMENT.
HEMMERLEIN will oversee all aspects of KIDZ BOP marketing, including the website KIDZBOP.com and the national live tour set to kick off in the fall. She will also be responsible for securing partnerships and sponsorships for the brand.
"SANDI is an incredibly talented, energetic and creative executive and we know she will play a pivotal role in the aggressive expansion of the KIDZ BOP brand," said KIDZ BOP Co-CEOs CLIFF CHENFELD AND CRAIG BALSAM, to whom HEMMERLEIN reports.
HEMMERLEIN was named Product Manager for RAZOR & TIE in 2002. In 2004 she was promoted to Sr. Product Manager and later that year was upped to Dir./Marketing. She was elevated to Sr. Dir./Marketing in 2006 and to VP/Marketing earlier this year.