Tracy Johnson Named COO At M2O Media
June 7, 2007 at 7:18 AM (PT)
MASS 2 ONE MEDIA LLC has named veteran programmer, manager and operator TRACY JOHNSON COO. JOHNSON departs MIDWEST TV Talk KFMB-A and Adult Hits KFMB-F (100.7 JACK FM)/SAN DIEGO after 13 years, most recently as GM.
JOHNSON commented, "I’ve loved every minute of working with [KFMB President] ED TRIMBLE, the MEYER family [owners of MIDWEST TELEVISION] and the incredible staff of KFMB-A & F. As entertainment choices rapidly evolve, radio is faced with more challenges than ever before and in many cases our industry is playing catch-up. This has created an opportunity, and M2O has the solution. ECO is a database technology solution consisting of social networking, rewards, e-mail, e-commerce, research, station streaming, mobile text messaging and various other forms of listener engagement. It’s a complete package of applications for on-line, on-location, on-air and on-the-go [text]."
As entertainment choices rapidly evolve, radio is faced with more challenges than ever before and in many cases our industry is playing catch-up. This has created an opportunity...
M2O Pres./CEO REG JOHNS said, "TRACY is the most practical and creative programmer I’ve ever met. In his years at Q106, STAR 100.7 and JACK-FM, I have watched TRACY bring innovation to the marketplace and succeed. He has a unique ability to simplify the steps needed to realize giant visions. His track record of reaching #1 with so many different stations in one market speaks for itself. With TRACY’s experience, guidance and direction, we believe ECO will revolutionize media’s online presence."
TRITON MEDIA GROUP COO MIKE AGOVINO stressed the impact of ECO: “In the past year, we’ve met with hundreds of broadcasters to discuss radio’s future. Those meetings, and thousands of hours of technical research and development have resulted in ECO. Now, by entering a partnership with a single accountable source, stations and groups are able to greatly reduce their workload, increase listener engagement and monitor all activity in real time. ECO makes it simple for the listener with products that interact seamlessly and deliver tremendous sales opportunities.”