Wicks, Marketron Merge
June 11, 2007 at 9:20 AM (PT)
WICKS BROADCAST SOLUTIONS and MARKETRON INTERNATIONAL, INC. have announced that the sales and traffic management systems companies have merged, with exact terms not disclosed. WICKS CEO PETE D'ACOSTA will remain as CEO, and the merged company will be called MARKETRON BROADCAST SOLUTIONS.
"The MARKETRON brand has a solid forty year legacy of innovation and a major market presence that results in a perfect strategic fit with WBS," said D'ACOSTA. "Blending these companies will allow us to provide better solutions designed to advance the broadcast industry and improve the station’s position in the selling process."
"MARKETRON BROADCAST SOLUTIONS will be an innovative powerhouse helping radio and television broadcasters of any size to excel in a swiftly changing media landscape," said former MARKETRON CEO MIKE JACKSON. "The entire MARKETRON team is excited to join forces with WICKS. We expect clients of both companies to benefit from our combined technologies, services and depth of experience. I would also like to thank INTERNET CAPITAL GROUP, whose continued support and guidance helped engender this merger."