Pop2Life Adds Joe Armenia To Creative Arsenal
June 19, 2007 at 2:44 PM (PT)
Marketing and promotions firm POP2LIFE inks a deal with former MTV VP/Music Marketing & Promotion JOE ARMENIA to oversee Special Projects and Business Development. In one of several newly created positions, ARMENIA will work closely with POP2LIFE President/CEO ERIC MURPHY to grow the company significantly in several key areas, including multi-platform promotion and marketing initiatives, large-scale music marketing events, and co-branded entertainment opportunities.
"POP2LIFE's success revolves around creative ideas and the ability to turn those ideas into extremely valuable, turn-key promotions that encompass many different facets of pop culture," MURPHY said. "JOE's creativity and experience will no doubt take our success to the next level."