WMG Creating Artist Branded Themes For Qualcomm
June 21, 2007 at 9:02 AM (PT)
QUALCOMM and WARNER MUSIC GROUP announced that WMG is developing a series of over-the-air, downloadable, artist-branded themes for mobile phones, which feature popular WMG artists and are based on QUALCOMM's UIONE offering.
"UIONE is an important accomplishment in the evolution of mobile personalization products," said WMG SVP/Strategy & Product Development GEORGE WHITE. "Mobile themes using QUALCOMM's UIONE technology offer a compelling music product that combines images, ringtones and even video in a one file download structure. Fans now have an easy way to personalize the mobile handset to showcase content from their favorite WARNER MUSIC artists. We are excited to work with our mobile operator partners to offer UIONE-based themes as part of our ongoing commitment to expand the music-based content our artists produce."
"QUALCOMM is thrilled to work with WARNER MUSIC, one of the entertainment industry's marquee names," said QUALCOMM Sr. Dir./Head Of Brand & Affinity Relations BRIAN DUNPHY. "WARNER MUSIC's decision to create themes for its artists validates not only the advantages of the UIONE offering, but also the opportunity that exists across the entire wireless marketplace to deliver a customized user experience to mobile customers. The UIONE offering provides an avenue for promoting additional content to subscribers and further driving wireless data use for content providers and wireless service providers alike."